Houston Supercross – “Race for Autism” Sikkshades VIP Experience Promotion #SikkShadesVIP
Objective: To create, socialize and garner media exposure for “Race for Autism” VIP Experience for those with autism and a guest scheduled for 4.10.15 at NRG Stadium in Houston.
Summary: Sikkshades by Eddie Bauer, Jr. continues to support worthy causes and aligns itself with motorsports, surf, skate, snow, and other action sports as a performance brand of eyewear. In recognition of “Autism Awareness Month”, the company will be participating at the Houston round of the AMA Supercross Series championing their team’s cause “Race for Autism” supporting 51Fifty Energy Drink Yamaha Racing Team.
Limited to 250 to 300 (The individual with Autism and THREE family members)
Perks:
- Names put on the VIP List for tour
- Tour of the 51FIFTY Energy Drink/SikkShades Pit Area, Transport Vehicle , and Bike and Rider
- Autograph signing experience with Team Rider Austin Politelli
- Other Free Promotional Items/Drawings/Surprises
- GRAND PRIZE DRAWING winner for gift bag and pit experience (race day) – 4 tickets to the race, two pair of Sikkshades by Eddie Bauer, Jr., VIP Pit Passes, and dinner for four in the pit with the race team before the race.
Promote:
- On Sikkshades website and social media
- Local Houston press release – story feature Sikkshades Garrett Head, Video and Graphics Manager (high-functioning autism employee for Sikkshades)
- Autism community social media and meet-up groups
- Invite media to cover VIP Experience, special interest story
- Other
Proposed social media message:
“If your family is affected by Autism, then your family member and guest can participate in The Race for Autism Sikkshades VIP Experience. Follow us on Facebook, Twitter or Instagram @sikkshades then post why you would enjoy this experience using #sikkshadesVIP & #51FIFTY, then PM us your contact information or by e-mail at bruce@eddiebauerjr.com. This event is limited to the first 125 participants. The individual with Autism and 3 guests will be treated to a VIP Pit-Pass experience on 4.10.15 from 1PM to 2PM. When we receive your response, we will notify you how to gain access. More details to follow. Start your engines!”
